Chefs, restaurant owners and sustainable seafood leaders from across the country have joined Oceana Canada to help stop seafood fraud. Together, we signed an open letter calling on the government to take action and ensure that all seafood sold in Canada is honestly labelled, legally caught and fully traceable

Take a stand against seafood fraud. Sign the petition.


Oceana has been working to tackle seafood fraud by exposing it globally, conducting extensive DNA testing and lobbying for a final rule to address illegal fishing and seafood fraud in the United States. Canadian consumers expect and deserve the same information and protections, and Oceana Canada is campaigning to expose seafood fraud in Canada, improve traceability in our supply chain and provide essential information to consumers.

Seafood is a global commodity. It follows a long and complex supply chain that lacks transparency. This resource serves as an important source of protein for millions of people every day, yet seafood fraud is a global problem that prevents this food from being provided in a way that is sustainable and safe. 

Seafood fraud comes in many forms, including species substitution—often a low-value or less desirable seafood item swapped for a more expensive or desirable choice—improper labelling, including hiding the true origin of seafood products, or adding extra breading, water or glazing to seafood products to increase their apparent weight.

Seafood fraud is also a Canadian problem: recent studies have revealed that between 19 and 41 per cent of Canadian seafood samples are mislabeled. According to a 2015 Oceana Canada-commissioned research poll, approximately 25.8 million Canadians eat seafood regularly. These consumers expect the food they purchase to be safe, nutritious, legally caught and correctly identified. 

Campaign goal

Establish national regulations requiring seafood sold in Canada to be fully traceable from boat to plate. These regulations would prevent consumers and responsible businesses from being defrauded and have the conservation benefit of reducing illegal fishing and supporting sustainable fisheries.